Hi, I'm Rodrigo.
Over a decade of creative and strategic work has given me one clear conviction: design is not a finishing touch. It's the thing that makes a business legible — to the people it serves, to the market it wants to reach, and to itself.
My work sits at the intersection of creative direction and brand strategy — leading teams and projects across different industries, cultures, and scales. It's never about making things beautiful for its own sake. It's about translating what a business is — and what it wants to become — into something people can see, feel, and respond to.
Growing up in Brazil gave me an eye for cultural diversity, color, and human warmth. Studying design in Milan sharpened my precision and intentionality. Between those two worlds, I developed something useful: the ability to read a market, understand a user, and build something that holds across both.
Growing up in Brazil gave me an eye for cultural diversity, color, and human warmth. Studying design in Milan sharpened my precision and intentionality. Between those two worlds, I developed something useful: the ability to read a market, understand a user, and build something that holds across both.
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