My Story
I have passion for design, branding, trends,
colors, and creative solutions.
I believe we can change the world through design. Design methodologies amplify possibilities to create services, products, brands, behaviors, and trends. You can find these different design methods in all my projects.
Acredito que através do design podemos transformar serviços, produtos, marcas, comportamentos, tendências e o próprio mundo em nossa volta. Utilizo os métodos de design como principal ferramenta criativa e estratégica em meus projetos.
Credo che utilizzando il design siamo in grado di trasformare servizi, prodotti, marchi, comportamenti, tendenze e il mondo che ci circonda. Utilizzo delle metodologie di design nei miei progetti come strumento principale per designare strategia e creatività.
My Experience
A strategic leader in brand development, I drive growth through creative vision and a results-oriented approach. My expertise encompasses brand strategy, digital marketing, and team leadership, consistently translating business objectives into impactful initiatives. I excel at building and guiding high-performing teams, fostering a culture of innovation and collaboration. My focus on strategic problem-solving and client partnership ensures the delivery of effective campaigns that drive measurable progress.
STRATEGIC DESIGN LEADERSHIP
For ten years, I've cultivated high-performing design teams, ranging from 5 to 20 members, through strategic coaching and mentorship. My leadership is driven by a commitment to operational efficiency and seamless interdepartmental collaboration, consistently delivering results. With a strong foundation in Design Thinking, Service Design, and UX methodologies, I leverage tools like Personas, Journey Maps, and AI-driven strategies to drive innovation and solve complex problems. My exceptional communication and problem-solving skills ensure that every project is executed with precision and clarity.
IMPACT RESULTS
- CORE: Developed a comprehensive brand design system, including foundational elements and a secondary color palette. Redesigned website navigation and refined the logo, resulting in a conversion rate increase from 14% to 35% within [timeframe]. Built and mentored a collaborative design and marketing team.
- JVS SoCal: Directed brand identity and social media strategies for four annual fundraising events, achieving 95% social media engagement and securing $2.5 million annually.
- Elixir (Freelance): Led brand identity and social media marketing, resulting in a 94% increase in Instagram followers, a 35% sales surge, and the launch of four new store locations, achieving ROI within three years."
My Skills
Creative Mastery & Strategic Innovation
With over two decades of creative leadership, I specialize in crafting award-winning ideas that resonate with global brands and their audiences. My expertise is grounded in a deep understanding of Design Thinking, Service Design, and UX methodologies, complemented by proficiency in AI-driven strategic tools, Personas, and Journey Maps. Holding a Master’s degree in Strategic Design, I bring a well-rounded perspective to marketing, creative leadership, and design.
Core Brand & Design Strategy:
- Naming and Branding Strategy
- Graphic Design and Visual Strategy
- Brand Identity Development
Strategic Marketing & Growth:
- Marketing Strategy
- Inbound Marketing
- SEO and Analytics
- Growth Strategy
User-Centered Design & Innovation:
- Service & Design Thinking
- Design and Product Management
- Customer Journey Mapping
Leadership & Education:
- Teaching & Coordination
- Education Management
- Team Leadership & Mentorship
Digital & Creative Tools:
- WordPress
- Social Media Management Tools
- Adobe Creative Suite (Graphics & Motion)
- AI-Driven Design Tools