My Story
I have passion for design, branding, trends, 
colors, and creative solutions.
I believe we can change the world through design. Design methodologies amplify possibilities to create services, products, brands, behaviors, and trends. You can find these different design methods in all my projects.

Acredito que através do design podemos transformar serviços, produtos, marcas, comportamentos, tendências e o próprio mundo em nossa volta. Utilizo os métodos de design como principal ferramenta criativa e estratégica em meus projetos.

Credo che utilizzando il design siamo in grado di trasformare servizi, prodotti, marchi, comportamenti, tendenze e il mondo che ci circonda. Utilizzo delle metodologie di design nei miei progetti come strumento principale per designare strategia e creatività.
My Experience
Innovative, resourceful, and accomplished leader, with demonstrated vision and success in strategy, creativity, and branding. Extensive background in go-to-market strategies, brand identity and positioning, social media strategy, concept development, campaign strategy, data analytics, digital marketing, storytelling, performance tracking, and best practices. Critical thinker and results-driven, with engaging communication skills, cross-functional team leadership and collaboration, and a strong client focus. Develops and empowers teams toward excellence in performance, and transforms concepts, business goals, and industry experience into strategic initiatives that drive revenue and achieve key deliverables.
Highly organized and results-focused leader with eight years of experience coaching and mentoring teams of 5 to 20 employees. Proven record of spearheading projects to increase operational efficiency and improve collaboration among interdepartmental teams. Possesses exceptional communication and problem-solving skills.
Solid knowledge using Design Thinking, Service Design and UX methods, and Personas Journey Map and AI strategic tools.

▪ Increased conversion from 14% to 35% while simplifying website navigation for visitors by implementing a small, but critical change to the logo and redesigning the website (CORE)
▪ Created and led brand identity and social media strategy for four annual fundraising events; achieved 95% social media engagement and raised $2.5M per year (JVS SoCal)
▪ Directed the brand identity and social media marketing strategy with a budget of $300K for Elixir; increased Instagram followers by 94% and sales by 35%, added four new stores, and achieved ROI within three years (Freelance)
▪ Established and expanded the school; led 25+ staff with 70+ students per month, and increased annual sales by 22% and revenue by 98% over 10 years, achieving a buyout and profit of 60% (Immaginare School)

My Skills​​​​​​​
20+ years experience in creative leadership with expertise in delivering award-winning ideas for global brands and the people who matter to them. Solid knowledge using Design Thinking, Service Design and UX methods, and Personas Journey Map and AI strategic tools.
I hold a Master’s degree in Strategic Design and I am well versed in different areas of marketing, creative leadership and design
#Naming and Branding Strategy
#Graphic Design and Visual Strategy
#Marketing Strategy
#Service & Design Thinking
#Design and Product Management
#Teaching & Coordination
#Education Management
#Inbound Marketing
#SEO and Analytics
#Social Media Manager Tools
#Adobe Creative Graphics & Motion
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