Ricardo Simões Joalheiros brand identity cover: satin brand ribbon on obsidian green.
Rebranding and repositioning challenge for Ricardo Simões Joalheiros, a forty-year goldsmith house.
Coauthorship brand positioning, shown with a hand draped in colored gemstone tennis bracelets.
Branded Ricardo Simões shopping bag hanging on a dark green panelled door.
The four brand values beside a black and white photo of the goldsmith at his bench.
Obsidian green Ricardo Simões jewelry box with gold hallmark on a stone plinth.
Brand Flux methodology section with a black and white portrait wearing a pearl and diamond collar.
Logo construction and 13·9·5 proportion system, with a hand wearing emerald and diamond jewelry.
Design system overview, cadence and rhythm, with a hand wearing stacked gold rings.
Brand color palette: Obsidian Green, Champagne Taupe, Smoked Walnut, Warm Gray, Cloud Dancer, Honey Amber.
Color hierarchy and wordmark usage across the brand’s background colors
Color combination rules and four brand textures, with diamond rings and a cross pendant.
Typographic system specimens: Glook, ATC Overlook, and Tenez type families
ypographic hierarchy with gold inner envelope and green presentation box.
Brand voice attributes, sophisticated, human, intimate, beside a jeweler examining a rough diamond with a loupe.
The four house principles and a branded stationery flatlay.
Photography art direction, the method and piece groups, with documentary bench photos.
Photography art direction, the method and piece groups, with documentary bench photos.
Campaign architecture and social media mockups for the brand’s two content layers.
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